Apple ha annunciato durante la WWDC 2016 che la sua campagna ‘App per la Terra‘, nata in collaborazione con il WWF, ha raccolto più di 8 milioni di dollari.
La campagna è iniziata nel mese di Aprile, con la partecipazione di 24 sviluppatori. Per 10 giorni, il 100% dei proventi degli acquisti tramite selezionate applicazioni presenti su App Store, inclusi gli acquisti in-app, è andato al WWF. Tra le varie app che hanno partecipato all’iniziativa ricordiamo VSCO Cam, Angry Birds 2, Ultimate Guitar e Marvel – Sfida dei Campioni.
THANK YOU! $8 million raised through @AppStore‘s #AppsforEarth will advance conservation! https://t.co/zEqygxYJUx
— World Wildlife Fund (@World_Wildlife) 15 giugno 2016
Ecco il comunicato stampa:
Global Apps for Earth campaign with WWF raises more than $8M
June 17, 2016 — Apple and WWF’s Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support WWF’s conservation work. WWF announced the results this week at WWDC in San Francisco.
During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time.
Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF’s mission.
100% of the proceeds from participating apps and In-App Purchases go to support WWF’s conservation work.
The campaign is the second time Apple has partnered with WWF to protect the planet. Last year, they kicked off a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple’s work to lower its footprint and conserve resources throughout its entire operation.
