Microsoft mai così male nel settore mobile: annunciato un drastico ridimensionamento

Questo è davvero un momento particolare per Microsoft, soprattutto per quanto riguarda il settore mobile. Il colosso di Redmond ha infatti annunciato dei ridimensionamenti che non lasciano ben sperare per il futuro. La società taglierà 1.850 posti di lavoro e metterà da parte quasi un miliardo di dollari.

Microsoft, che ha recentemente visto la sua quota di mercato scendere al di sotto dell’1%, dichiara di avere dei programmi futuri per la divisione mobile, ma i risultati fino a questo momento non sono stati per nulla incoraggianti.

In una nota inviata a tutti i dipendenti Microsoft, Terry Myerson non ha fornito informazioni specifiche sui piani futuri della società per quanto riguarda il mobile, affermando semplicemente: «ci stiamo ridimensionando, ma non siamo fuori». Senza nuovi prodotti all’orizzonte, e con una quota di mercato così bassa, è difficile non giudicare questa mossa come un piccolo passo verso la completa uscita dal business degli smartphone.

Vale la pena ricordare che Microsoft ha dichiarato lo scorso anno che si sarebbe occupata sia degli smartphone entry-level che dei top di gamma, promessa già in parte non mantenuta. Altra notizia significativa, è che il colosso tech ha venduto il marchio Nokia ad una società di Foxconn che produrrà smartphone Android con brand della multinazionale finlandese, che per la gioia di molti fan tornerà in gioco.

Microsoft, secondo i rumor, avrebbe abbandonato la linea Lumia con l’intendo di lanciare nel 2017 il primo smartphone Surface, ma le probabilità che questo riesca a rimettere in piedi la situazione sembrano essere davvero pochissime.

Ecco l’intera nota inviata ai dipendenti Microsoft, firmata Terry Myerson:

To: Microsoft – All Employees

From: Terry Myerson

Date: Wednesday 5/25, 2AM Pacific Time

Subject: Focusing our phone hardware efforts

Team,

Last week we announced the sale of our feature phone business. Today I want to share that we are taking the additional step of streamlining our smartphone hardware business, and we anticipate this will impact up to 1,850 jobs worldwide, up to 1,350 of which are in Finland. These changes are incredibly difficult because of the impact on good people who have contributed greatly to Microsoft. Speaking on behalf of Satya and the entire Senior Leadership Team, we are committed to help each individual impacted with our support, resources, and respect.

For context, Windows 10 recently crossed 300 million monthly active devices, our Surface and Xbox customer satisfaction is at record levels, and HoloLens enthusiasts are developing incredible new experiences. Yet our phone success has been limited to companies valuing our commitment to security, manageability, and Continuum, and with consumers who value the same. Thus, we need to be more focused in our phone hardware efforts.

With this focus, our Windows strategy remains unchanged:

1. Universal apps. We have built an amazing platform, with a rich innovation roadmap ahead. Expanding the devices we reach and the capabilities for developers is our top priority.

2. We always take care of our customers, Windows phones are no exception. We will continue to update and support our current Lumia and OEM partner phones, and develop great new devices.

3. We remain steadfast in our pursuit of innovation across our Windows devices and our services to create new and delightful experiences.Our best work for customers comes from our device, platform, and service combination.

At the same time, our company will be pragmatic and embrace other mobile platforms with our productivity services, device management services, and development tools — regardless of a person’s phone choice, we want everyone to be able to experience what Microsoft has to offer them.

With that all said… I used the words “be more focused” above. This in fact describes what we are doing (we’re scaling back, but we’re not out!), but at the same time I don’t love it because it lacks the emotional impact of this decision. When I look back on our journey in mobility, we’ve done hard work and had great ideas, but have not always had the alignment needed across the company to make an impact. At the same time, Ars Technica recently published a long story documenting our journey to create the universal platform for our developers. The story shows the real challenges we faced, and the grit required to get it done. The story closes with this:

And as long as it has taken the company, Microsoft has still arguably achieved something that its competitors have not… It took more than two decades to get there, but Microsoft still somehow got there first.

For me, that’s what focus can deliver for us, and now we get to build on that foundation to build amazing products.

Terry

Via | 9to5Mac